Radical Transparency: How did we manage to have sweatshirts for €29.90 and T-shirts for €19.90?

At CAMALE , we often hear: "How do you manage to sell organic cotton at that price?" . The answer is simple, but rarely mentioned in the fashion industry: ethical efficiency.

Today we're opening our ledger to show you that it's possible to dress consciously without emptying your wallet.

The Balance Between Fairness and Affordability

When you buy one of our t-shirts for R$19.90 , every penny is optimized:

• Direct Raw Material: We don't go through dozens of intermediaries. Our organic cotton comes from environmentally friendly sources, and the price you pay guarantees that the farmer has not been poisoned by pesticides.
• Margins without Greed: Unlike big brands that multiply production costs by 10 or 15 times, we work with honest margins. We prefer that more people wear CAMALE than to have an exorbitant profit on a single item.
• Local and Conscious Production: By focusing on the essentials and timeless designs, we avoid the wasteful inventory that makes traditional fashion more expensive.

Sweatshirts for €29.90: An investment for years.

A fast-fashion sweatshirt at the same price is usually made of polyester (plastic) that releases microplastics in your washing machine and loses its shape after three washes. Our €29.90 sweatshirt:

1. Maintains its structure: High-grammage cotton lasts for years.
2. Protects your skin: No harsh chemicals used in the dyeing process.
3. Cost per use: If you wear your sweatshirt 100 times (which is easy), it only cost you €0.29 each time you wore it .

Where we don't cut corners (and never will):

• Decent Wages: Low prices are never at the expense of the seamstresses.
• Quality: If it's not good enough to last a decade, it doesn't make it into our store.

Conclusion

Choosing CAMALE proves that conscious consumption doesn't have to be a luxury for the few. It's a smart choice, for your wallet and for the planet.