Radical Transparency: How can we offer Sweatshirts for €29.90 and T-shirts for €22.90?

At CAMALE, we often hear: "How can you sell organic cotton at this price?" The answer is simple but rarely said in the fashion industry: ethical efficiency.

Today we open our books to show you that it is possible to dress consciously without emptying your wallet.

 

The Balance Between Fair and Affordable

When you buy one of our T-shirts for €22.90, every cent is optimised:

• Direct Raw Material: We don't go through dozens of intermediaries. Our organic cotton comes from environmentally friendly sources, and the price you pay ensures that the farmer has not been poisoned by pesticides.
• Margins without Greed: Unlike big brands that multiply production costs by 10 or 15 times, we work with honest margins. We prefer more people to wear CAMALE than to have exorbitant profits on a single item.
• Local and Conscious Production: By focusing on essentials and timeless designs, we avoid the waste of stock that makes traditional fashion more expensive.

 

Sweatshirts for €29.90: An investment for years

A fast fashion sweatshirt at the same price is usually made of polyester (plastic) that releases microplastics into your washing machine and loses its shape in three washes. Our €29.90 sweatshirt:

1. Maintains its structure: High-grammage cotton lasts for years.
2. Protects your skin: No harsh chemicals in the dyeing process.
3. Cost per wear: If you wear your sweatshirt 100 times (which is easy), it only cost you €0.29 each time you wore it.

Where we don't save (and never will):

• Fair Wages: The low price is never at the expense of those who sew.
• Quality: If it's not good enough to last a decade, it doesn't enter our store.

 

Conclusion

Choosing CAMALE proves that conscious consumption doesn't have to be a luxury for the few. It's a smart choice, for your wallet and for the planet.